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Strategic Customer Service

Strategic Customer Service

Managing The Customer Experience To Increase Positive Word Of Mouth, Build Loyalty, And Maximise Profits

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Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up…but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty. Transform customer service into a strategic function, and reap benefits far exceeding investments—often 10 to 20 times more. Strategic Customer Service is a data-packed roadmap that shows you how.
ISBN: 9780814439050
Producer: Thomas Nelson
Product Code: 10060383
Binding: Hard Cover
Number of pages: 288
Release Date: 07.03.2019
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